Structure Of An Effective Web Design

A website design includes how the website looks and works. A poorly laid out website design is unable to hold a user’s interest and leads to high bounce rate. This, in turn, lowers SERP ranking for your website. However, an effective website design helps in increasing retention rate for your webpage which has a positive impact on your conversion rate and search engine ranking.

Following are some structural elements of an effective website design:

Align Visual Appeal With Your Business Goals: Your website should help users relate with your brand. So, pick up a color palette that matches your brand colors and theme. Include your logo to help users identify the brand easily. Also, choose an imagery that directly conveys the products or services you offer. However, make sure that the colors, theme and imagery should be attractive yet professional and subtle.

Visual Hierarchy: Human brain perceives the highlighted or larger elements to be of more importance. So, create a visual hierarchy of elements. You can either use different size or colors to emphasize on elements that are more important to you (forms, call-to-action buttons, etc.). It helps in generating a conversion focused structure.

Laws Of Design: Weaving your website around basic laws of design can help you in creating an effective design.

  • Law Of Proximity- Human brain has a tendency to group things that are lying closer to each other in the space. So, make sure that you do not place unrelated products or services close to each other. It also goes for design elements such as navigation tabs are placed together to be perceived as one.
  • Law Of Similarity- The elements that are similar to each other are grouped as a whole by users. The similarity may be in terms of shape, color, shading or any other quality. Use this law to bring focus to elements that you want to be perceived as a group.
  • Law Of Symmetry- Symmetric appearances are more appealing to human mind. Thus, use elements like alternating columns of images or text, centered sliders, three-column lists, etc. to create a symmetrical design that is easy to apprehend by users.

Typography & Readability: Text is an important part of a website as it provides users the information they are looking for. So, make sure that the text is visually appealing and readable. Choose the fonts that are easy to read. Also, make proper combinations of font style and size for every design element like headings, body text, buttons, etc.

Navigation: Following a simple ‘three-click rule’ can help in making your website design easy to access. The rule states that the navigational elements should be so designed that a user can access the required information within three clicks. To achieve this, make use of multi-level navigation menus with keywords, logical page hierarchy, bread scrums and clickable buttons.

Mobile Compatible: As the number of users who access websites from their mobile devices is increasing, it has become important for website designs to be mobile compatible. So, make sure that your website design is adaptive to different screen sizes such as smartphones, tablets, laptops or desktops.

Loading Speed: Even if your website design is highly appealing, you may have a high bounce rate if the webpage takes longer to load. A study shows that as page load time goes from 1 second to 5 seconds, the bounce rate goes up from 7% to 38%. Thus, your website design should be light and fast to load.

Contact VANQ Media for website designing & development in Vancouver, BC. Our team designs template based and customized websites that are user-friendly, professional and SEO compatible. To know more about effective website designing in Vancouver, visit