Steam Boiler / Power Plant SEO & Lead Generation

Steam Boilers and Power Plant EPC company in South Asia contracted us for Online Lead Generation, Search Engine Optimization, Social Media Management, and Digital Strategy for their business.

Client: MT


  • The old website didn’t provide information about the steam boiler manufacturing, rentals, installation and commissioning services.
  • EPC Power plant capabilities were not covered on the website.
  • Pollution control devices, Slop Fired Boilers, Biomass Fired Boiler, Waste Recovery Boilers and other prominent services were not highlighted in the portal.
  • Keyword density needed improvement.
  • Meta tags, schema, images needed improvement.
  • Off-Page SEO needed improvement
  • Mobile device usability needed improvement.
  • Blogging and Social Media Presence needed improvement.

What We Did

  • We modified the website structure and changed the current design.
  • Utilized wordpress platform for creating new website including advanced SEO features.
  • Contracted chemical engineers, mechanical engineers and thermal engineers for writing content for the website, blogs and 3rd party portals.
  • In consultation with the client, we created their social media posts, blogs, infographics related to steam boilers, power plant services, pollution control devices, and other engineering services.
  • Strategically planned overall digital strategy for the client.
  • Off-Page SEO team performed website promotions.
  • Incorporated a lead management system for capturing leads.

What We Achieved

  • 1st Page Ranking for major keywords like EPC Power Plant India, Rice Straw Fired Boilers in India, Steam Boiler Rentals India, Steam Boiler Conversion India, Steam Boiler Retrofitting India, Rice Straw Boilers India, Agriculture Waste Boilers India, Biomass Boilers India, CFBC Steam Boiler India, Etc.
  • Generating a monthly average of 7 to 9 inquiries for EPC Power Plant and Industrial Steam Boiler Set-up.
  • Increased brand awareness on LinkedIn and Facebook.

Comparison of Result

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1.00% CTR
22% Less CPA
303% ROI