Real Estate SEO: Lead Generation & Rankings

For a real estate client in USA, we performed SEO and Social Media Marketing services. The aim was to generate leads for Property Management Services, Residential Real Estate Selling and Buying, etc.

Client: Real Estate Agency


  • Client had a basic website with very less content and the services were not appropriately mentioned on the portal.
  • The website lacked local touch.
  • Google MyBusiness Listing was not claimed.
  • Client services multiple locations. The content and website structure was not appropriate to target locations for Search Engines.
  • Keyword density needed improvement.
  • Meta tags, schema, images needed improvement.
  • Off-Page SEO needed improvement
  • Mobile device usability needed improvement.
  • Blogging and Social Media Presence needed improvement.

What We Did:

  • We modified the website structure and changed the current design.
  • We worked with the client to add multiple features and content pages in the website.
  • We initiated blog writing and infographic promotions.
  • We managed their Facebook and Instagram.
  • Strategically planned overall digital strategy for the client.
  • Off-Page SEO team performed website promotions.
  • Incorporated a lead management system for capturing leads.

What We Achieved

  • The traffic for the website increased to 10K plus new users/ month. For most of the prominent keywords client ranked in top 5 search engine ranks.
  • Google MyBusiness listing was optimized for the locations and client witnessed increased number of calls from potential clients from Google Maps and Google Search Listings.
  • Increased brand awareness on Facebook and Instagram to target upcoming projects and client’s services in the region.

Comparison of Result

For a Real Estate Agency, we performed Local SEO, Social Media Promotions for promoting Property Management, Real Estate Buying/ Selling Services and achieved amazing results.

1.00% CTR
22% Less CPA
303% ROI